GOOD STORES GUIDE
Exploring global retail.
GOOD STORES GUIDE
Exploring global retail.
Industry
Retail
Location
UK
Year
2015—2020
Deliverables
Content Development
Editorial Writing
Website Content
Freelancer Commissions
Social Micro-Content
Email Marketing
The Good Stores Guide represents an inspiring, informative and tightly edited selection of star retail finds from some of the world’s most fascinating cities. The publication highlights retailers’ innate interest in innovation and newness.
Through Good Stores Guide, readers are invited to explore the world of retail excellence. Compiling each issue from the launch issue in 2015, through to 2020, the carefully curated publication was an annual celebration of must-see retail stores—each selected on its own merits and for different reasons.
To spread the word and drive engagement, we also helped produce a series of supporting digital campaign assets for use on the web and various social media.
Showcasing retail best practice became central to our narrative. Some are game-changers. Others represent the latest incarnation of already successful brands. Together they represent good design, attentive customer service and outstanding visual merchandising.
From Helsinki to Berlin, San Francisco to Toronto, Hong Kong to Dubai, it showcases the very best in fascinating retail locations and stores. From local brands in lesser-explored neighbourhoods, to truly global retailers who are transcending geographic and cultural boundaries.
