ARKEN P-O-P
The beauty of good news.

Pink POS display stand of Benefit cosmetics, featuring various makeup products and promotional signs, with a large poster of Kylie Jenner in the background.

ARKEN P-O-P
The beauty of good news.

Industry
Retail

Location
UK

Year
2010—Present

Deliverables
Media Relations
Press Release Writing
Opinion Articles
Feature Pitching

The logo of Arken POP, a recognisable brand, with a purple background and white lowercase text.

Tracing its origins back to 1948, arken has become a staple of the British retail display industry.

arken has evolved since its formative years and now has a bigger story to tell. To increase its share of voice, arken needed to communicate a consistent story about the company, its services and commitment to responsible manufacturing to a wider industry audience.

A young woman with long blonde hair smiling in a modern, colorful lobby or lounge area, with a neon sign in the background.
A two-page magazine spread featuring an article about Arken, a company specializing in award-winning point of purchase displays. The spread includes images of their manufacturing facilities, a neon sign saying 'most adored pop company,' and a workspace with employees working at computers.
Beauty London Revolution pop-up shop with a large digital screen showing a smiling woman's face, surrounded by black metal frame structure and pink branding

Focused media coverage has elevated the perception of arken—allowing the company to establish a consistent brand story, personality, and voice. They are now able to communicate the company’s value beyond just nuts and bolts production, so that clients see them as more than simply manufacturers of retail display but as a trusted partner powered by expertise and insight. 

Pink POS display featuring various mascara products with playful eyes and lips-themed decorations, lightning bolt accents, and promotional signs for a mascara brand.
Pink background featuring various beauty products including a Benefit primer, a brown lipstick, a clear gloss, and a pink makeup tube, with text reading 'Episode 20, In Focus, Beauty Retail'.

Working closely with its internal teams to identify relevant messages and recent project work, we prioritised key themes that arken could credibly share with the sector through major print and digital media. A big focus for 2023 was announcing that arken had achieved B Corp status—a first amongst British P-O-P manufacturers.

Beauty makeup products displayed on shelves in a retail store with black, pink, and white branding, and gold and black balloons hanging from the ceiling.
Magazine cover and an article page from A1 Retail magazine featuring pink-themed beauty and cosmetics displays in a store.

Recent Projects.

Colourful athletic sneakers with various materials and patterns, one shoe resting on a white box and the other hanging off the box, against a plain white background.

VISUAL THINKING — A storied retail heritage
Marketing Strategy, Media Relations, Social Engagement

Large digital printer in a studio, printing a colorful poster of The Rolling Stones' tongue logo with a mosaic style and the words 'Sixty Stones' at the bottom. A person is blurry in motion next to the printer, and a computer monitor is on a stand to the right.

BLINK PRINT — A bold approach, created differently
Brand Positioning, Marketing Activation, Social Engagement