For 20 years, blink has been partnering with brands, retailers and agencies to create iconic print solutions. Our challenge was to tell the story of how blink not only meet expectations—it shifts them entirely.

tyde were tasked with implementing a comprehensive approach to all aspects of its marketing across digital, social, email and (of course) print. The strategic goal was to create a forward-thinking and innovative platform that introduced a fresh approach to engaging a wider audience.

Short lead times can mean shopper marketing playbooks are a bit cookie cutter—a bit ‘yawn’. Our approach saw blink call on shopper marketers to ditch the easy and predictable. Simply meeting expectations wasn’t enough—we wanted to shift them entirely. We developed a messaging strategy that singled out why challenging the ‘norm’ matters, based around the tagline ‘created differently’. Capturing the essence of the brand, marketing activity also demonstrated the meticulous care invested in every project created by blink.