NATIVSPACE
Transforming the world of work.

Interior of a modern room with large windows showing a cityscape; there is a green sofa with pillows, an orange armchair, and a small round table.

NATIVSPACE
Transforming the world of work.

Industry
Commercial

Location
UK

Year
2023

Deliverables
Content Creation
Design & Print
Social Engagement
Website Content
Commercial Photography

Specialising in hybrid office design and productive workspaces, nativspace is a new venture launched by London-based facilities management company Fairclough Group.

nativspace appointed tyde to work on a wide ranging content marketing program that reflected it's brand ambition to forge strong early-stage engagement with its target audience.

Working closely with the internal team, we created a collection of inspiring, insightful and consistent content, from brochures and insight reports to resource guides and checklists, that would serve nativspace's growth plans for 2022/23.

Modern lobby with minimalist decor, featuring a central round seating area with beige and teal chairs, large windows, and geometric ceiling lighting.

Our challenge was to bring clarity to this new business, resetting the narrative about the importance of effective hybrid workspaces post-pandemic. As part of this process, we were commissioned to create a series of content pieces to forge engagement with new customers in a way that reflected nativspace’s brand ambition.

Office lounge and reception area with seating and plants
Two men working on laptops at a round table in a modern, well-lit office or co-working space with plants, artwork, and a leafy mural wall.
Green background with black and white text that reads "Trends in Office Interior Design" and includes the Nativspace logo, website URL, and a black line design.

Our challenge was to bring clarity to the brand proposition, resetting the narrative about the importance of effective hybrid workspaces post-pandemic. As part of this process, we were commissioned to create a series of content pieces to forge engagement with new customers in a way that reflected nativspace’s brand ambition.

Nativspace logo with a stylised heart icon in orange and the company name in white text on a dark background.
Open magazine spread showing statistics and information about London's office rental market, including growth charts, key figures, and analysis of ongoing change in the real estate sector.
Two people working on laptops in private booth seating at a modern workspace with pink privacy pods and indoor plants.
Three colorful workspace guides displayed against a dark background. The first is green with the title 'Trends in Office Interior Design,' the second purple with 'Sitting Pretty with Workspace Furniture,' and the third orange with 'Workspace Wellbeing 10 Quick Wins.'
Collection of interior design images featuring workspace furniture and seating options, including acoustic seating, ergonomic chairs, pods, booths, and biophilic spaces, with labels indicating different styles and functions.
Comparison infographic of workspace division before and after redesign, showing a reduction in desks from 228 to 98, and changes in room types and counts such as meeting rooms, private offices, wellness rooms, a cafe, social zone, library area, and IT services area.

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