VISUAL THINKING
A storied retail heritage.

Colourful pair of sneakers, with one shoe perched on a white block and the other leaning against it. The sneakers feature various colors including purple, teal, orange, red, beige, black, and white, with red laces and a beige strap.

VISUAL THINKING
A storied retail heritage.

Industry
Retail

Location
UK

Year
2013—2021

Deliverables
Marketing Strategy
Marketing Plans
Brand Voice
Content Marketing
Website Management
Email Marketing
Social Engagement
Media Relations

Visual Thinking wanted to reaffirm its status as one of the UK’s foremost specialist retail agencies. 

The perception of its core services—visual merchandising—was one of mannequins and window displays. Such a view was unreflective of the true scope and commercial impact of its work.

Directing its reframing initiative, we redirected the dialog from “VM” to “retail transformation” and its ability to meet the future demands of the ever-evolving retail sector.

Animated video showing examples of work by tyde agency with scrolling images of retail stores around the world for Good Stores Guide publication
A multi-page report with text, bar and pie charts, images, and graphs, discussing various topics such as rising demands, shopper views, wish lists, declining states, boom towns, and sales force, featuring images of shopping, Christmas decorations, and urban scenes.
A visual merchandiser holding folded blue jeans on a white surface, next to a pair of white sneakers.

Creating strategic planning and platform opportunities for agency to strengthen its marketing and influence key audiences in meaningful ways, our work helped identify how the agency should engage and communicate at every level.

Forming part of a three-year content marketing strategy, we helped to land a numbers of Research Briefings, Insight Specials and Sector Reports.

Hunter Boots Indoor clothing store display with boots, umbrellas, and colorful jackets on racks and mannequins.
Pages from a magazine or booklet featuring images and descriptions of retail and store management solutions, including store presentation, VM excellence, store standards, and communication tools.
Smartphone displaying an article about M&S Food Clapham, with a photo of a grocery store's fruit and vegetable section.

The new brand messaging was incorporated into each marketing channel as well as into its service communication. From its website presence to content marketing, social media and PR activity—positioning the brand and its message in a way that mattered to clients and the media.

We worked with the agency’s internal design team and freelance journalists to create a range of content that gave an unmistakable perspective on retail that continuously engaged audiences on topics while helping it to drive conversation and consideration.

Screenshot of a retail store website featuring mannequins dressed in clothing, promotional sections about store performance, projects, insights, and industry news, with logos of brands and contact information.
Cover page of a research briefing titled "Transforming the Department Store," dated Winter 2018, with yellow background and black text, featuring a graphic illustration of a department store elevator shaft or escalator.
Four-page magazine spread discussing retail branding, shop talk, and global retail markets, including illustrations, photos, and charts.
Comparison of two visual branding posters for retail reset campaigns, with one in black and yellow and the other in orange with graffiti overlay, promoting change and innovation.
Cover page of Monocle magazine, April 2018 issue, featuring a headline about fashion and retail special, big interviews, and images of a man getting a haircut.

With a diverse and international audience, strategic marketing was paramount in driving CSuite decision makers to take action.

Recent Projects.

GOOD STORES GUIDE — Exploring global retail
Content Marketing, Editorial, Social Engagement

COUNTER CULTURE — Disruptive retail opinion
Content Marketing, Editorial