Literary festivals are fragile things in their second year. The debut felt magical — authors secured, readers and aspiring writers gathered, creativity sparked. But sustaining that takes real work. Giving audiences a reason to return year after year, building momentum that doesn't rely on first-time curiosity. A packed programme of storytelling, creative workshops, author panels, poetry readings, and family events for young readers deserves more than a listing — it needs a digital presence that draws people in. A visual identity that feels both considered and welcoming. Scroll-stopping campaigns that reached further. In-depth stories from writers about their journeys and craft. When you frame reading not as solitary escape but as shared discovery, festivals stop being events people attend and become an experience they can’t put down.