TEAM LANGOUSTINE
Thrill of the race.
TEAM LANGOUSTINE
Thrill of the race.
Industry
Travel & Tourism
Location
UK
Year
2023
Deliverables
Visual Identity
Web Design
eCommerce
SEO Optimisation
CMS / CRM Integration
Run by motorsport fans, for motorsport fans, for over 20 years, Team Langoustine has been providing private camping and ticket sales to the world’s most famous endurance race, the Le Mans 24hr.
Over the last 18 months we worked closely with them on the launch of a new website, booking system integration & eCommerce merchandising sales. For 2024, this will include the move to a bespoke CMS booking system—offering full customisation and complete control / administration of customer bookings, account management and payments.
Site Design // Build: tyde
Motorsport heritage runs through Team Langoustine’s DNA and we felt strongly that it should live at the heart of the online experience, too. In response, we created a brand look and feel that takes inspiration from famous British endurance marques and iconic creative design associated with Le Mans.
In a bid to simplify camping and ticket purchases for customers, we worked with Team Langoustine to streamline the booking process online. We created a scalable CMS / CRM system with a simple hierarchy of options, allowing for clearer presentation of information, updating of bookings and Stripe payment integration.
Our solution was to create an online experience that unequivocally positions Team Langoustine as the go-to choice for motorsport fans. And a #1 Google Ranking site.
